When Google announced their plans to remove support for third-party cookie tracking in early 2022, they scrambled long-term plans in the marketing and advertising world. Many of our customers have had questions for us about what the “post-cookie world” really means for them and their ability to reach prospective customers. In short, these changes will require you, as a marketer, to change your focus in a way that adds more value with relevant information, make smart choices about collecting and using your first-party customer data and understand, truly, who your target market is and where you can find them.
- The importance of your customer persona
- Ways you can get consent to collect and make use of more first-party customer data
- Positioning your brand in the right context
- Partner platforms with the first-party data you need to reach the right person at the right time
All of these are critical areas for ensuring you can continue to reach prospective customers and show them the real value you offer. If you’re ready to learn more about post-cookie marketing, get our ebook here.