Consumers do more online research than ever before they make purchases offline – a process marketers often refer to as ROPO, or “research online, purchase offline.” For retailers, your SEO, SEM and social strategies are how you make yourself the destination for customers researching online. The next step is getting those customers into one of your store locations to make the purchase.
To drive offline purchases, a cohesive location-based marketing strategy brings together store locators, review management and targeted advertising to achieve aggregate sales goals as well as those for specific locations. These strategies leverage your own website and app infrastructure and powerful platforms like Google Maps to direct calls, get leads and make it possible for customers to engage with or view inventory at the store level.
All-in-one location management and marketing solutions simplify the management of all your locations’ data on multiple channels, including:
- Opening hours and addresses
- Location photos
- Point-of-sale information
- Incoming reviews
- Net Promoter Score (NPS)
- Reporting and dashboards
Our team can help you identify the KPIs that best evaluate the achievement of these goals, create a strategy for optimizing store location presence and reputation on Google Maps and social media, and identify advertising opportunities to reach customers on all of their preferred online channels.
Ready to grow your sales from online to onsite? Take our location marketing readiness quiz, and contact us to learn how we can help your business.