North America Leadership Team
Chief Marketing Strategist
Ashif Dhanani is the co-founder of Refinery Lab. Focusing on creating and executing marketing activities that deliver your strategic vision or business goals. As a senior marketing executive with over 20 years of comprehensive global marketing experience, his passion is to drive exceptional market expansions, customer experience, demand generation, and profits for start-ups to non-technology enterprises.
Chief AI Officer and VP of Emerging Tech
Alyx Kaczuwka is co-founder, Chief AI Officer and VP of Emerging Technologies at Refinery Lab, focusing primarily on high-growth and early-stage companies. She has augmented her own consciousness with a large language model to help companies achieve their growth goals, and is passionate about trend forecasting, ethical use of AI and ML, and CX measurement and optimisation.
With broad experience working in fast start-up environments and large technology enterprises, Kim has been at the cutting edge of innovative, data-driven marketing strategies for the past 20 years. Kim served as the VP of Corporate Marketing for Aspect Software, where she led the company's lead generation and digital marketing organizations. She has also held senior-level marketing positions at Voxeo, MCI, and Wachovia Bank. She is a Net Promoter Certified professional.
Asia-Pacific Leadership Team
Theo Skhinas leads APAC Operations for Refinery Lab. He facilitates business transformations for our customers across the information technology, retail, and automotive industries. He is passionate about helping our customers execute their product marketing strategies and gain insights to differentiate themselves and succeed in a competitive marketplace, implementing agile frameworks and data-driven marketing practices focussed on real business outcomes.
Marketing Automation and Analytics
Bindu has a Masters Degree in Computer Applications and Data Analytics and is passionate about data architecture, CRM optimisation and lead generation. Her experience spans numerous industries such as finance, education, telecommunications and market research. In her free time, she enjoys playing and watching cricket, and spending time with her baby girl, as well as working with charity organisations that support health and aged care.