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Our Team

North America Leadership Team

Ashif Dhanani

Chief Marketing Strategist

Ashif Dhanani is the co-founder of Refinery Lab. Focusing on creating and executing marketing activities that deliver your strategic vision or business goals. As a senior marketing executive with over 20 years of comprehensive global marketing experience, his passion is to drive exceptional market expansions, customer experience, demand generation, and profits for start-ups to non-technology enterprises.

Alyx Kaczuwka

VP of Emerging Tech

Alyx Kaczuwka is co-founder and VP of Emerging Technologies at Refinery Lab, focusing primarily on high-growth and early-stage companies. She has a comprehensive background in business development and marketing strategy, and is passionate about trend forecasting, ethical use of AI and ML, and CX measurement and optimisation. Alyx is also the author of "Marketing Evolution: AI In Traditional and Digital Strategies."

Kim Martin

Marketing Advisor
With broad experience working in fast start-up environments and large technology enterprises, Kim has been at the cutting edge of innovative, data-driven marketing strategies for the past 20 years. Kim served as the VP of Corporate Marketing for Aspect Software, where she led the company's lead generation and digital marketing organizations. She has also held senior-level marketing positions at Voxeo, MCI, and Wachovia Bank. She is a Net Promoter Certified professional.

Asia-Pacific Leadership Team

Theo Skhinas

Director, APAC
Theo Skhinas leads APAC Operations for Refinery Lab. He facilitates business transformations for our customers across the information technology, retail, and automotive industries. He is passionate about helping our customers execute their product marketing strategies and gain insights to differentiate themselves and succeed in a competitive marketplace, implementing agile frameworks and data-driven marketing practices focussed on real business outcomes.

Bindu Dubey

Marketing Automation and Analytics

Bindu has a Masters Degree in Computer Applications and Data Analytics and is passionate about data architecture, CRM optimisation and lead generation. Her experience spans numerous industries such as finance, education, telecommunications and market research. In her free time, she enjoys playing and watching cricket, and spending time with her baby girl, as well as working with charity organisations that support health and aged care.