case study - LOCATION MARKETING
Improving Search Rankings, In-Store Foot Traffic, and Sales
This client is a large grocery store chain with operations in multiple countries. Their main goals were store listing optimizations, improving their response rate for Google reviews to 80% or higher, and increasing their posting of promotions and in-store events.
Centralizing Store Optimizations For Efficiency and Consistency
The Mobilosoft platform provided them the ability to stay on-brand and on-task across all of their store locations with pre-set promotions, events, social posts and review responses created centrally to be deployed locally, the ability to manage all of these from a single location and post directly to Google Maps, Apple Maps and Facebook, and comprehensive reporting for insights on online and offline engagements.
The Results
Overall, this grocery store chain saw a 60% increase in listing impressions after switching to the Mobilosoft platform. When they increased their Google Reviews response rate, they saw a 20% increase in impressions in a single month. They additionally saw up to a 50% increase in activations (in-store foot traffic) after adding location images, publishing one post per week, achieving their goal of responding to 80% of reviews and publishing local products on the platform.
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