Digital Marketing Audits
A Strategic Digital Audit is Your Roadmap to Action
The digital space is constantly evolving with new channels and updated algorithms. Your digital strategy also needs to evolve to maximize engagement with customers and outrank the competition. Our audits encompass on-site search engine optimization (SEO), content, search marketing (SEM), organic and paid social reach, reviews, maps and many more areas to assess your overall digital reach and reputation – and provide strategies to measurably improve on all channels. First, we find out what your goals are – then we evaluate your existing activity versus competitors and benchmarks to recommend best practices for analytics, lead tracking, and innovative strategies for SEO, SEM, social media, email and other channels. These actionable insights are aligned to your audiences and specific goals, which might include generating more leads or overall awareness, increasing ROI on digital spend or driving more online traffic to stores.
Our audits are designed to deliver the right information, in the right context, tailored to your specific goals:
- Analysis of current traffic, content performance and lead generation
- Social media activity analysis and recommendations
- SEO and SEM insights
- Campaign insights and optimization recommendations
- Tracking recommendations, to improve lead attribution
- Competitor behavior insights in all areas
We’ll help you ensure your digital properties aren’t sitting idle. Our team can help you create a strategy, implement a solution and identify the KPIs that best evaluate the achievement of your goals. Contact us to learn how we can help your business.