The digital space is constantly evolving with new channels and updated algorithms. Your digital strategy also needs to evolve to maximize engagement with customers and outrank the competition. Our audits encompass on-site search engine optimization (SEO), content, search marketing (SEM), organic and paid social reach, reviews, maps and many more areas to assess your overall digital reach and reputation – and provide strategies to measurably improve on all channels. First, we find out what your goals are – then we evaluate your existing activity versus competitors and benchmarks to recommend best practices for analytics, lead tracking, and innovative strategies for SEO, SEM, social media, email and other channels. These actionable insights are aligned to your audiences and specific goals, which might include generating more leads or overall awareness, increasing ROI on digital spend or driving more online traffic to stores.