case study - datium insights
Monetizing Data At Scale
Data analytics is critical to decision making throughout the vehicle remarketing lifecycle. Datium Insights aggregates massive amounts of vehicle information — partnering with multiple reliable sources across Australia to create an extensive and accurate database. But more than that, Datium is committed to helping businesses derive the most value possible from that data by providing in-depth vehicle remarketing expertise and experience, high-quality, up-to-date vehicle valuation data and tools to help easily assess risk and identify opportunities.
Client Need: Launching a brand new concept in the market
Datium needed support in many areas, including a new website, logo development, a new creative direction, messaging, content strategy and digital marketing. They also wanted content marketing, email campaigns, sales collateral and more. Since this was a self funded startup within a larger corporation, they could not hire an entire marketing team.
Our Approach: Go from startup idea to full launch, fast
Our first step was refreshing Datium’s branding, putting together a messaging strategy and creating a new website. Next step was to start creating awareness via digital marketing. Our team worked closely with the founders to fine tune the go to market strategy and implement a CRM. Refinery also created custom content and messaging to launch campaigns for awareness and demand generation.
With Refinery Lab’s engagement model, Datium was quickly able to get off the ground and onboard their own marketing resource to carry forward, while taking their concept and ideas and launching the company on their very short timeline.