Our Team
Ashif Dhanani
Co-Founder
Chief Marketing Strategist
Ashif Dhanani is the co-founder of Refinery Lab. Focusing on creating and executing marketing activities that deliver your strategic vision or business goals. As a senior marketing executive with over 20 years of comprehensive global marketing experience, his passion is to drive exceptional market expansions, customer experience, demand generation, and profits for start-ups to non-technology enterprises.
Alyx Kaczuwka
Co-Founder
VP of Emerging Tech
Alyx Kaczuwka is co-founder and VP of Emerging Technologies at Refinery Lab, focusing primarily on high-growth and early-stage companies. She has a comprehensive background in business development and marketing strategy, and is passionate about trend forecasting, ethical use of AI and ML, and CX measurement and optimisation. Alyx is also the author of The Agile CMO Handbook: Mastering Fractional Leadership and "Marketing Evolution: AI In Traditional and Digital Strategies."