When it comes to search engine optimiation (SEO), strategies change constantly, and the emergence of AI-powered search results is causing another huge shift in strategy. Large Language Models (LLMs) are increasingly influencing how information is discovered and presented, making an AI-ready SEO strategy a must-have. However, local businesses can go a step further by optimizing their Google Business Profile and other map listings to maximize discoverability in location-based searches.
This blog explores key steps to ensure your content is prepared for the future of search, while also addressing best practices for local optimization through Google Business Profile and other map listings.
Embrace SEO Fundamentals for AI Success:
- Optimized Title Tags and Meta Descriptions: Clear and concise titles and descriptions not only improve user engagement but also provide AI algorithms with crucial context for understanding your content.
- Top-Level Summary: Briefly introduce the content’s main theme, providing LLMs with a quick grasp of the topic.
- Supporting Multimedia: Visuals like images and videos enhance user experience and offer AI algorithms additional information for comprehension.
- Descriptive Alt Text and Captions: Include clear and relevant descriptions for non-text content, aiding AI understanding and accessibility.
- Site Structure: Don’t bury content in too many levels of navigation and make sure your most important content is heavily internally linked.
Unlock the Power of Structured Data:
- Data Organization is Key: Implement schema markup to structure your content, making it easier for AI algorithms to extract meaning and categorize your content accurately.
- Content Hierarchy: Ensure proper heading hierarchy (H1, H2, etc.) without skipping levels, assisting LLMs in understanding the content’s organization.
- Addressing User Needs: Create content that directly answers user queries by providing solutions, supporting information, and clear next steps.
- Enriching the Knowledge Graph: Link to relevant resources and additional information, enabling AI algorithms to build a richer knowledge graph around your content.
Local Business Optimization with Google Business Profile:
- Complete and Accurate Information: Ensure your Google Business Profile is filled with accurate and updated information like business name, address, phone number, and category.
- Engaging Description: Craft a compelling business description that highlights your unique offerings and value proposition.
- High-Quality Photos and Videos: Showcase your business visually with high-quality photos and videos that accurately represent your brand and offerings.
- Positive Reviews: Encourage customer reviews and respond to both positive and negative feedback professionally.
- Regular Engagement: Post updates, respond to questions, and participate in local discussions to increase visibility and engagement.
By implementing these strategies, you can ensure your content is not only optimized for traditional SEO but also readily interpretable by AI algorithms, preparing your content for the future of search. Additionally, local businesses can leverage the power of Google Business Profile to optimize their online presence and increase local discoverability. Staying informed and adapting your approach as search evolves is key to remaining competitive and gaining share in AI-powered search results like Google’s search generative experiences (SGEs). If you’re looking for a platform that can assist, contact us to learn more about BeLocal.