In-store traffic now takes many forms. For retailers, a customer might prefer to buy online and pick up their items in-store or via curbside pickup, or could choose to visit a store to do their own shopping. Restaurants, similarly, have seen patrons moving toward outdoor dining and curbside pickup. Location-based marketing, more than ever, is crucial to ensure that potential customers are aware of your nearby offerings.
In our best practices paper, learn the details behind three critical considerations for driving in-store traffic and increasing your visibility with location-based marketing, especially for multi-unit operators:
- Standardize and centralize
- Manage your reviews
- Measure your performance
With these three best practices, you are well-positioned to take advantage of new trends like “zero-click” searches with a robust overall strategy, location management and review management.
Get our Three Best Practices for Driving In-Store Traffic with Location-Based Marketing paper here – no registration required!