- COMPANY NEWSLETTER:
A company newsletter is a great way to remind customers of your business and offerings by providing timely news and valuable information. It is a simple and cost-effective way to retain existing customers and gain additional business from them. The best ways to achieve this effortlessly: create a content calendar for upcoming events or special news and promotions, and create a template to update with new monthly content, then use email automation to send updates and offers all at one time.
- INSPIRE YOUR CUSTOMERS WITH YOUR MISSION:
Especially now, brands inspire loyalty through what they stand for. It’s important to sit down and think about what your company values and how you put them in action. Consumers have been focused on altruistic and environmental effects when considering whether they are loyal to your brand. Stick to your mission both internally with your employees and outwardly with consumers.
- CUSTOMER LOYALTY PROGRAMS & 4) CONVENIENCE:
This is a 2-in1. Customers get rewarded for being loyal to your brand. The more they shop and interact, the more rewards they get. Chick-Fil-A, for example, has one of the better loyalty programs for patrons. Rewards add up quickly and the redemption process is seamless. This keeps their customers happy because it enhances the customer experience beyond food and service. All of this is done through an optimized app that is easy to use and supports services that we all want to use more nowadays, like ordering ahead for pickup. Like their chicken sandwiches, their loyalty program and convenience are almost always consistent.
5) THANK YOUR CUSTOMERS:
Chewy, an online store for pet supplies, does this in a great way. They send handwritten notes to customers, including sending handwritten holiday cards to their millions of customers. Going out of your way to say thank you to customers and putting effort into small details goes a long way towards building a reputable and memorable brand.