Selling REO (bank-owned) properties requires the ability to build relationships and deliver value by marketing these properties efficiently. There are approximately 4,000 bank-owned properties in Florida, according to Realtytrac – a lucrative pool of available homes to market. Recently, a Florida Real Estate Broker used ListingLogic, our cloud-based, programmatic ad tech platform, to deliver cost-effective results to market a bank-owned property with automation on Facebook and Instagram.
She recently ran a trial on Facebook with Refinery Lab for a bank-owned property – and in just one week, she garnered over 10,500 views with over 1,600 social actions from just a video tour of the home. Her click-through for a single image ad was 7.66% and had 26 leads.
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