Our Team

North America Leadership Team


Ashif Dhanani

Co-Founder and Chief Marketing Strategist

Ashif Dhanani is co-founder of Refinery Lab, focusing creating and executing marketing activities that deliver your strategic vision or business goals. As a senior marketing executive with over 20 years of comprehensive global marketing experience, his passion is to drive exceptional market expansions, customer experience, demand generation, and profits for start-ups to non-technology enterprises.


Alyx Kaczuwka

Co-founder and VP of Emerging Technologies

Alyx Kaczuwka is co-founder and VP of Emerging Technologies at Refinery Lab, focusing primarily on high-growth and early-stage technology companies. She is particularly fluent in digital marketing, digital product management and data analytics, and has helped companies in industries ranging from educational technology to telecommunications achieve digital success. She is passionate about trends – in data sets as well as in the broader market – and helping clients implement technologies that drive revenue and improve the customer experience, well ahead of the curve.


Kimberly Martin

Marketing Advisor

With broad experience working in fast start-up environments and large technology enterprises, Kim has been at the cutting edge of innovative, data-driven marketing strategies for the past 20 years. Kim is VP of Marketing at ID R&D and prior to that was VP of Corporate Marketing for Aspect Software, where she led the company’s lead generation and digital marketing organizations. She has also held senior-level marketing positions at Voxeo, MCI and Wachovia Bank. She is a Net Promoter Certified professional.

Asia-Pacific Leadership Team


Theo Skhinas

Director, APAC

Theo Skhinas leads APAC Operations for Refinery Lab. He facilitates business transformations for our customers across the information technology, retail and automotive industries. He is passionate about helping our customers execute their product marketing strategies and gain insights to differentiate themselves and succeed in a competitive marketplace, implementing agile frameworks and data-driven marketing practices focussed on real business outcomes.


Bindu Dubey

Director, Marketing Automation and Analytics

Bindu has a Masters degree in Computer Applications and Data Analytics, and is passionate about data architecture, CRM optimisation and lead generation. Her experience spans numerous industries such as finance, education, telecommunications and market research. In her free time, she enjoys playing as well as watching cricket and spending time with her baby girl, as well as work with charity organisations that support health and aged care.

Any question at

+61 432 467 032
+1 720 319 7860

12 Century Circuit Suite 703
Baulkham Hills, NSW 2009 Australia

Angebilt Building
37 N Orange Ave
Orlando, FL 32801

info @ RefineryLab.com